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X-Series & R-Series
All the loyalty and marketing tools you need to keep customers in your orbit
Streamline your customer retention strategy with a loyalty program and marketing tools that work seamlessly across your Lightspeed Retail POS and eCommerce systems.
Increase customer loyalty
Delight customers with customizable points, rewards, VIP tiers, and more.
Automate your marketing
Enhance your customer experience with automated campaigns and segmentation.
Works in-store and online
Integrate your POS and eCommerce data to create a true omnichannel experience.
All in one place
Engage customers with loyalty, email, SMS, automation, and more, all in one platform.
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"I think Marsello is the only solution that we found that had a native integration between all the systems that we are using... In terms of loyalty, campaigns, and everything, it’s certainly the best solution that we found."
Declan
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TennisGear
How the world's best brands use Marsello to grow revenue and engage shoppers
Here are some popular ways to use the integration. Features and functionality may vary by plan.
Loyalty
Keep customers coming back with an easy-to-launch loyalty program.
Customize your loyalty portal to match the look and feel of your brand. Add it to your store to allow customers to view, earn, and redeem rewards.
Engage and reward your customers with loyalty tools that work in-store and online. Understand which loyalty tactics and channels deliver the best results, and optimize your program to maximize customer retention.
Award customers with points for actions that grow your brand. Boost sales during slow periods with double-point campaigns, exclusive offers, and more.
Create exclusive VIP tiers that motivate customers to shop more often. Add an expiry date to motivate customers to purchase and avoid losing their status.
Marketing
Enhance customer growth and retention with smart marketing tools.
Reach customers when it counts by automating timely and targeted email and SMS campaigns based on their shopping behavior.
Design beautiful emails with pre-built templates, or start from scratch with an intuitive drag-and-drop builder. Increase the relevance of your marketing with product recommendations, merge tags, dynamic discounts, and more.
Reach exactly the right people with customer segmentation tools. Harness your omnichannel loyalty and order data to group contacts into highly-targeted audiences that update in real time.
See the impact of your marketing with advanced reporting and analytics. Get a handle on key metrics like repeat purchase rate, lifetime value, and return on investment.
Other
Powerful and customizable marketing tools that engage shoppers.
Understand what makes your customers tick by collecting feedback and measuring customer sentiment.
Don't let writer's block slow you down. Use AI suggestions and smart content to generate email copy for your next campaign quickly.
Boost your online presence and build brand trust by automatically requesting Google Reviews.
Works with
Categories
Retail
Loyalty
Marketing
How Lightspeed brands use Marsello to increase customer retention
Pace Athletic sees success with loyalty for Shopify and Lightspeed POS. 28% of all revenue comes from their customer loyalty program.
Read MoreMarsello provides TennisGear with comprehensive marketing and loyalty tools that work seamlessly across all their retail stores and coaching sites.
Read MoreLEGO® Certified Store sees 740x ROI thanks to a vibrant loyalty marketing program and email marketing campaigns.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery