Customer loyalty & marketing software for omnichannel businesses
The world's smartest loyalty and marketing platform, utilizing POS and eCommerce data to power up smart AI-based campaigns that drive actual sales results.
Powered by your POS and eCommerce apps
An omnichannel loyalty platform that plugs into all your sales channels. By syncing in-store and online transactions, you'll get powerful insights to personalize the customer experience.



Powered by your POS and eCommerce apps.

One loyalty experience across all your channels.
They're buying in-store, online, through social and more. Create a custom loyalty program with omnichannel offers, loyalty points earning, and reward redemption.
Send marketing that drives sales. Consistently.
Put your data and insights into motion. Send targeted emails, SMS campaigns and automations that move the needle on revenue.
Own your data. Get deeper insights.
Understand your loyalty and marketing performance like never before. Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more.
.webp)

.webp)
.webp)
One loyalty experience across all your channels.
They're buying in-store, online, through social and more. Create a custom loyalty program with omnichannel offers, loyalty points earning, and reward redemption.

Send marketing that drives sales. Consistently.
Put your data and insights into motion. Send targeted emails, SMS campaigns and automations that move the needle on revenue.
.webp)
Own your data. Get deeper insights.
Understand your loyalty and marketing performance like never before. Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more.




/super-butcher-logo.png?height=50&name=super-butcher-logo.png)
/hobbytech-toys-logo.png?height=50&name=hobbytech-toys-logo.png)
.png?height=50&name=customer-logo-alpha60%20(2).png)






/super-butcher-logo.png?height=50&name=super-butcher-logo.png)
/hobbytech-toys-logo.png?height=50&name=hobbytech-toys-logo.png)
.png?height=50&name=customer-logo-alpha60%20(2).png)


New
Customer Portal
We’ve made it easier than ever for customers to sign up and engage with your loyalty program in-store and online. Tap on a brand below to learn more about how they’re using Marsello.
-
View Details
Established in 2018, Waitoa is a Wellington-based brewery that’s known for its relaxed atmosphere and unique, small-batch beers. The Waitoa Social Club offers members access to exclusive perks, discounts, and more.
Integrations
Shopify Lightspeed KlaviyoIndustry
Hospitality | Food & Beverage
-
View Details
A centralized loyalty experience was essential for TennisGear to run a seamless multi-channel business. Marsello’s portal consolidates their sales data, linking it to unique customer profiles to create a seamless brand experience.
Integrations
Shopify LightspeedIndustry
Retail | Sports & Apparel
-
View Details
The independently owned outdoor store that doesn’t take itself too seriously. Coffee Outdoors’ simple loyalty offer, ‘A nice surprise,’ provides customers with a $50 voucher for every $500 spent in-store and online.
Integrations
Shopify LightspeedIndustry
Retail | Outdoor & Adventure
-
View Details
Dunkin’ Donuts NZ partnered with Marsello to power Dunkin’ NZ Rewards—a points-based loyalty system that motivates customers to earn points and unlock free menu items such as donuts and hot beverages.
Integrations
LightspeedIndustry
Hospitality | Food & Beverage
-
View Details
New Zealand-based designer homewares brand Father Rabbit, launched their loyalty program, ‘Rabbit Loyalty,’ to offer customers exclusive rewards. Members can earn special discounts, including a $25 voucher for every 500 points earned.
Integrations
Shopify Cin7Industry
Retail | Designer Homewares
Hear how real merchants use Marsello to grow their business.
-
"Marsello works well for us. It's easy for customers to understand. So they are really invested in their points."
Kelvin | ALPHA60
Go beyond points and rewards
Your loyalty data becomes even more powerful with a suite of marketing tools. Add email campaigns, SMS, and automations to your plan and manage all your customer engagement in one app.
All our loyalty program features, to help kick-start your rewards program.
$125/month
As you grow, put your loyalty data to work with sophisticated marketing campaigns.
$135/month
Tailor your loyalty and marketing program to more complex business needs.
Frequently Asked Questions
Loyalty programs provide incentives to customers in exchange for their personal information and purchase data. Because of the mutual benefit, these points-based programs are an extremely effective customer marketing tactic.
By associating a sale with a specific individual, a customer profile is established. When that customer returns, they willingly identify themselves to receive points as a reward.
A good loyalty or points-based program goes beyond superficial benefits and genuinely enhances the customer experience, both online and offline.
By ensuring that the loyalty program is 1) easy to understand, 2) offers rewards at different levels, and 3) fosters a sense of community, you can create an experience that holds tangible value for your customers.
With more and more customers shopping both online and in-store, retailers need to be able to track customer behavior across all channels. But it’s extraordinarily difficult for retailers to connect their in-store and online sales data.
Without this data link, retailers only get a fragmented view of their customer data and miss valuable opportunities for targeted marketing and optimized sales.
Yes. Marsello gives you a way to track customer behavior across all channels. Every sale, no matter where or how, can be linked to a unique customer profile.
You can capture data on customer purchases, preferences, and behavior, all by integrating your loyalty program with your point-of-sale systems and online shopping platforms.
This gives you the data to run highly personalized, targeted campaigns.
Marsello is powered by your POS and ecommerce platforms. For the best experience, we recommend using Marsello with any of the integrations listed on our integrations page.
Yes. While Marsello can integrate across both channels, you can still experience the same benefits of running a customer loyalty and rewards program if you’re purely brick-and-mortar or purely ecommerce.
It’s a great choice if you’re considering opening a physical store or an online shop in the future.
The free 14-day trial gives you the opportunity to explore how Marsello will work for your business. It’s commitment-free, you can cancel anytime. Your 14-day free trial starts on the day that you sign up.


By signing up, you agree to Marsello’s Terms of Service and Privacy Policy

Already have an account? Login →

Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein
LEGO® Certified Stores

Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen
Federation +

[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo
Pinjarra Bakery