Customer loyalty & marketing software for omnichannel businesses

Loyalty programs provide incentives to customers in exchange for their personal information and purchase data. Because of the mutual benefit, these points-based programs are an extremely effective customer marketing tactic. 

By associating a sale with a specific individual, a customer profile is established. When that customer returns, they willingly identify themselves to receive points as a reward.

A good loyalty or points-based program goes beyond superficial benefits and genuinely enhances the customer experience, both online and offline.

By ensuring that the loyalty program is 1) easy to understand, 2) offers rewards at different levels, and 3) fosters a sense of community, you can create an experience that holds tangible value for your customers.

With more and more customers shopping both online and in-store, retailers need to be able to track customer behavior across all channels. But it’s extraordinarily difficult for retailers to connect their in-store and online sales data. 

Without this data link, retailers only get a fragmented view of their customer data and miss valuable opportunities for targeted marketing and optimized sales.

Yes. Marsello gives you a way to track customer behavior across all channels. Every sale, no matter where or how, can be linked to a unique customer profile.

You can capture data on customer purchases, preferences, and behavior, all by integrating your loyalty program with your point-of-sale systems and online shopping platforms. 

This gives you the data to run highly personalized, targeted campaigns.

Marsello is powered by your POS and ecommerce platforms. For the best experience, we recommend using Marsello with any of the integrations listed on our integrations page.

Yes. While Marsello can integrate across both channels, you can still experience the same benefits of running a customer loyalty and rewards program if you’re purely brick-and-mortar or purely ecommerce. 

It’s a great choice if you’re considering opening a physical store or an online shop in the future.

The free 14-day trial gives you the opportunity to explore how Marsello will work for your business. It’s commitment-free, you can cancel anytime. Your 14-day free trial starts on the day that you sign up.