Marsello vs. Yotpo: Which is best for you?

Brands looking for true omnichannel loyalty and marketing are switching to Marsello for its fully connected customer experience—bringing together email, SMS, and loyalty across in-store and online.

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Omnichannel integrations

Marsello syncs all your customer loyalty and order data with a one-click integration. You can plug Marsello directly into your POS and eCommerce systems to see exactly how customers interact with your brand, arming you with powerful insights to personalize your marketing.

Built for simplicity, designed for impact

At Marsello, we prioritize a user-friendly interface and regularly update our features to stay ahead of industry trends, making it easy for any team to hit the ground running.

Powerful tools, predictable pricing

Marsello offers a cost-effective loyalty solution that doesn't compromise on quality. Unlike other platforms, our costs are not tied to the number of emails sent or eCommerce orders. Instead, Marsello's pricing scales as your communication needs grow.

Omnichannel integrations

Built for simplicity, designed for impact

At Marsello, we prioritize a user-friendly interface and regularly update our features to stay ahead of industry trends, making it easy for any team to hit the ground running.

Powerful tools, predictable pricing

Free trial

Marsello offers a 14-day free trial.

Competitive base pricing

While Yotpo provides a limited free plan, Marsello’s Essential plan is the more affordable paid option, starting at $125/month compared to Yotpo’s $199/month.

POS & eCommerce integrations

Yotpo focuses primarily on eCommerce and relies on middleware for POS integrations, while Marsello supports deep integrations with a range of POS and eCommerce systems—making it a stronger option for omnichannel brands.

Loyalty widget

Both platforms offer interactive customer portals, but Marsello has a few advantages, including omnichannel capabilities, an Apple Wallet integration, and more.

Digital loyalty cards

Customers can save their loyalty cards to their iPhones for easy tap-or-scan checkouts (Apple Wallet).

Omnichannel dashboard

Confidently monitor both in-store and online performance and optimize loyalty efforts from one user-friendly dashboard.

Customer-facing display

Customers can quickly identify themselves and engage with your loyalty program by interacting with a customer-facing display.

POS data sync

Sync loyalty and order data from your POS system and connect them to unique customer profiles for targeting. This integration enables more precise, data-driven marketing campaigns in tools like Klaviyo.

Loyalty-driven personalization

Easily incorporate loyalty data into your email campaigns via merge tags, ensuring each message speaks directly to your customer’s unique journey.

Custom automations

Design your own automated custom email flow to send to customers based on triggers such as completing an order or entering a segment.

Omnichannel discounts

Generate discount codes that customers can redeem both in-store and online.

Full-funnel marketing

While Yotpo centers on reviews and user-generated content with added loyalty features, Marsello offers a fully connected experience that brings together loyalty, email, SMS, and more.

Intuitive reporting

Marsello and Yotpo both offer robust analytics but focus on different metrics—Marsello emphasizes revenue and ROI, while Yotpo centers on customer engagement over sales.

Advanced customization

While Yotpo offers basic customization for most features, Marsello’s comprehensive customization options ensure your marketing aligns with your brand identity, making it ideal for small to mid-sized brands.