Marsello vs. Smile.io
Is Marsello better than Smile.io? It's a common question. Marsello is the most comprehensive, feature-rich loyalty and marketing platform in the market.
Works with your POS system
Marsello syncs all your in-store and online loyalty and order data with a one-click integration. By plugging Marsello directly into your POS and eCommerce systems, you can see exactly how customers interact with your business, arming you with powerful omnichannel insights to personalize your marketing.
Easy to use
Marsello’s intuitively built platform makes it easy for any team to hit the ground running, even if they’re not tech-savvy. Teams can customize and deploy a branded loyalty program that works in-store and online without needing a developer.
More than just a loyalty program app
Marsello’s features go beyond just loyalty. Instead of using multiple apps to engage and reward your customers, you can combine all your favorite loyalty and marketing tools, like email and SMS, into one platform.
Works with your POS system
Marsello syncs all your in-store and online loyalty and order data with a one-click integration. By plugging Marsello directly into your POS and eCommerce systems, you can see exactly how customers interact with your business, arming you with powerful omnichannel insights to personalize your marketing.
Easy to use
Marsello’s intuitively built platform makes it easy for any team to hit the ground running, even if they’re not tech-savvy. Teams can customize and deploy a branded loyalty program that works in-store and online without needing a developer.
More than just a loyalty program app
Marsello’s features go beyond just loyalty. Instead of using multiple apps to engage and reward your customers, you can combine all your favorite loyalty and marketing tools, like email and SMS, into one platform.
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POS integrations
Marsello integrates with a variety of point-of-sale systems, making it easier for brick-and-mortar stores to implement and manage loyalty programs in-store and online.
Omnichannel loyalty
Reward customers for purchases made in any channel by connecting your loyalty program to both your eCommerce and point-of-sale system.
Integrated marketing automation
Create automated workflows that can trigger specific actions based on customer behavior, such as sending a follow-up email after a purchase or offering a discount to lapsed customers.
SMS marketing
Send personalized text messages that reach customers directly on their mobile devices, enhancing engagement and satisfaction.
Email customization
Customize and send emails with an intuitive drag-and-drop builder.
All in one
Manage your loyalty program and marketing from one platform instead of using multiple apps. Simplify your marketing tech stack and save on subscription fees.
Advanced segmentation
Craft detailed customer segments based on purchase behavior, loyalty program activity, omnichannel sales data, and other activities.
Flexible reward expiry
Adjust the expiry dates of your rewards to suit your business needs. Smile only offers fixed expiries of six months or one year.
Points promotions
Run campaigns that offer extra points per purchase for specific timeframes, encouraging loyal customers to spend more.
Omnichannel discount codes
Create omnichannel discount codes and automatically load them against specific customer profiles. Customers can then redeem rewards at checkout, in-store or online.
Clean Beauty, Simple Rewards: Why Province Apothecary’s Customers Keep Coming Back
Province Apothecary use Marsello for their customer loyalty program, integrating with Klaviyo for all their email marketing campaigns.
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Loyalty Data: The Star of Finnleys' Winning Marketing Performance
We talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.
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Loyal customers are Bakers Delight’s bread and butter
Marsello works seamlessly between Bakers Delight’s channels (Bopple, Shopify, and Lightspeed). 95% of their marketing database participate in the loyalty...
Read MoreWhat if I'm already using Smile.io?
We offer a smooth migration from your existing tech stack. When you migrate to Marsello, your precious customer data stays intact. We’ll help you sync your database, points balance, purchase history, customer segments, and more so you can hit the ground running.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery