Marsello vs. LoyaltyLion
Discover why hundreds of brands have switched from LoyaltyLion to Marsello for its user-friendly interface and more extensive omnichannel integrations.
Deeper integrations
Marsello syncs all your customer loyalty and order data with a one-click integration. By plugging Marsello directly into your POS and eCommerce systems, you can see how customers interact with your brand, giving you powerful insights to personalize your marketing.
Better tools that don't break the bank
Marsello simplifies your marketing tech stack, helping you save on subscription fees. Instead of using multiple apps to manage and reward your customers, you can combine all your favorite loyalty and marketing tools into one platform to streamline your marketing efforts.
Easy to use
Marsello’s intuitively built platform makes it easy for any team to hit the ground running, even if they’re not tech-savvy. Teams can customize and deploy a branded loyalty program that works in-store and online without needing a developer.
Deeper integrations
Marsello syncs all your customer loyalty and order data with a one-click integration. By plugging Marsello directly into your POS and eCommerce systems, you can see how customers interact with your brand, giving you powerful insights to personalize your marketing.
Better tools that don't break the bank
Marsello simplifies your marketing tech stack, helping you save on subscription fees. Instead of using multiple apps to manage and reward your customers, you can combine all your favorite loyalty and marketing tools into one platform to streamline your marketing efforts.
Easy to use
Marsello’s intuitively built platform makes it easy for any team to hit the ground running, even if they’re not tech-savvy. Teams can customize and deploy a branded loyalty program that works in-store and online without needing a developer.
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Point of sale integration
Marsello integrates with your eCommerce and point-of-sale systems to deliver a seamless customer loyalty experience, in-store and online.
Deeper eCommerce integrations
Marsello has deep integrations with a range of eCommerce tools, including Shopify, Ecwid, WooCommerce, Bopple, and BigCommerce giving you the flexibility to pick and choose the best software for your business. LoyaltyLion is limited to Shopify.
Integrated marketing tools
Marsello combines all your favorite loyalty and marketing tools into one platform to streamline your customer engagement strategy and save on subscription costs.
Email customization
LoyaltyLion offers only pre-defined loyalty notifications. Marsello’s email marketing tools go beyond basic notifications, utilizing your omnichannel loyalty data for customizable notifications, email campaigns, and behavior-based automations.
Points promotions
Boost sales with points campaigns that encourage customers to shop and earn extra points for their purchases.
Advanced segmentation
Harness your in-store and online customer data to create detailed customer segments that can be used to run more relevant and engaging marketing campaigns.
Omnichannel discounts
Create omnichannel discount codes and automatically load them against unique customer profiles. Customers have the option to redeem rewards in-store or online.
SMS
Easy-to-run SMS marketing campaigns with more than 10 pre-built automated workflows including loyalty automations, birthday messages, and review requests.
Strategic guidance
Get guidance on your loyalty program strategy and maximize your marketing ROI with the support of a dedicated customer success manager.
Revenue analytics
Measure the ROI of your loyalty program and marketing with an easy-to-use revenue attribution system and understand where to spend your marketing dollars.
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“Marsello made the most sense as it offers a single loyalty program that extends to customers online and in-store.”
Hayley Greenstein
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LEGO® Certified Stores
What if I'm already using LoyaltyLion?
Migration has never been easier. When you sign up for Marsello, your precious customer data stays intact. We’ll help you sync your customer database, points balances, purchase history, customer segments, and more.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery