Why merchants choose Marsello
Customer loyalty has evolved. It's time to upgrade your loyalty solution.
![happy-store-owner-using-marsello](https://www.marsello.com/hubfs/Comparison%20Pages/LoyaltyLion/happy-store-owner-using-marsello.png)
Deeper integrations
Marsello syncs all your customer loyalty and order data with a one-click integration. You can plug Marsello directly into your POS and eCommerce systems to see exactly how customers interact with your brand, arming you with powerful insights to personalize your marketing.
Easy to use
At Marsello, we prioritize a user-friendly interface and regularly update our features to stay ahead of industry trends. Our intuitive platform makes it easy for any team to hit the ground running — even if they're not tech-savvy.
Better tools that don't break the bank
Marsello offers a predictable and cost-effective loyalty solution that doesn't compromise on quality. Unlike other platforms, our costs are not tied to the number of emails sent or eCommerce orders. Instead, Marsello's pricing offers a budget-friendly solution that scales as your communication needs grow.
Deeper integrations
Marsello syncs all your customer loyalty and order data with a one-click integration. You can plug Marsello directly into your POS and eCommerce systems to see exactly how customers interact with your brand, arming you with powerful insights to personalize your marketing.
Easy to use
At Marsello, we prioritize a user-friendly interface and regularly update our features to stay ahead of industry trends. Our intuitive platform makes it easy for any team to hit the ground running — even if they're not tech-savvy.
Better tools that don't break the bank
Marsello offers a predictable and cost-effective loyalty solution that doesn't compromise on quality. Unlike other platforms, our costs are not tied to the number of emails sent or eCommerce orders. Instead, Marsello's pricing offers a budget-friendly solution that scales as your communication needs grow.
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How does Marsello compare to Kangaroo Rewards?
![kangaroo-rewards-logo](https://www.marsello.com/hs-fs/hubfs/kangaroo-rewards-logo.png?height=30&name=kangaroo-rewards-logo.png)
![kangaroo-rewards-icon](https://www.marsello.com/hs-fs/hubfs/kangaroo-rewards-icon.png?width=60&height=60&name=kangaroo-rewards-icon.png)
![marsello-icon](https://www.marsello.com/hs-fs/hubfs/Marsello-Monotone-Favicon.png?width=60&height=60&name=Marsello-Monotone-Favicon.png)
User-friendly interface
While Kangaroo's interface is clunky and outdated, Marsello offers an intuitive user experience that is regularly updated, ensuring you have access to the latest features and a seamless interface.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Customizable branding
Marsello gives you complete control over the look and feel of your customer portal. Tailor every detail to match your brand's identity, from fonts and colors to banners and messaging.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Cost-effective solution
Benefit from a pricing structure that grows with your customer base, not the number of emails sent or eCommerce orders, ensuring you only pay for results.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Points-based loyalty program
Marsello's points-based loyalty program gamifies the customer experience, driving engagement and encouraging repeat purchases by making customers feel like they are working towards meaningful rewards, unlike random discounts.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Lightspeed's white-labeled solution
Access your loyalty and marketing tools directly from your Lightspeed admin with a white-labeled loyalty solution. Available for Lightspeed users.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Cost control
Marsello's points-based loyalty system gives businesses better cost control with predictable expenses by allowing them to set a fixed value for each point, unlike cash-back programs which can be less predictable.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Omnichannel discount codes
Create omnichannel discount codes and automatically load them against specific customer profiles, allowing customers to redeem rewards in-store or online.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Advanced segmentation
Craft detailed customer segments based on purchase behavior, loyalty program activity, omnichannel sales data, and other activities.
![cross-orange](https://www.marsello.com/hs-fs/hubfs/Icons/cross-orange.png?width=30&height=30&name=cross-orange.png)
Marsello powers loyalty and marketing for the world's fastest-growing brands
![neals-yard-redemedies-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/neals-yard-redemedies-logo.png?height=50&name=neals-yard-redemedies-logo.png)
![super-butcher-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/super-butcher-logo.png?height=50&name=super-butcher-logo.png)
![the-bcode-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/the-bcode-logo.png?height=50&name=the-bcode-logo.png)
![lego-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/lego-logo.png?height=50&name=lego-logo.png)
![merrell-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/merrell-logo.png?height=50&name=merrell-logo.png)
![alpha60-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/alpha60-logo.png?height=50&name=alpha60-logo.png)
![federation-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/federation-logo.png?height=50&name=federation-logo.png)
![neals-yard-redemedies-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/neals-yard-redemedies-logo.png?height=50&name=neals-yard-redemedies-logo.png)
![super-butcher-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/super-butcher-logo.png?height=50&name=super-butcher-logo.png)
![the-bcode-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/the-bcode-logo.png?height=50&name=the-bcode-logo.png)
![lego-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/lego-logo.png?height=50&name=lego-logo.png)
![merrell-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/merrell-logo.png?height=50&name=merrell-logo.png)
![alpha60-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/alpha60-logo.png?height=50&name=alpha60-logo.png)
![federation-logo](https://www.marsello.com/hs-fs/hubfs/Merchant%20Logos%20(June%202024)/federation-logo.png?height=50&name=federation-logo.png)
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"For us, Marsello was a game-changer. We have been using it for over a year. We started with email marketing and now moved on to loyalty programs and several automations, it's amazing! Their support team is quick and super efficient."
José Matiz
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Merrell NZ
Don't just take our word for it.
Learn how real merchants use Marsello to grow their businesses.
![](https://www.marsello.com/hubfs/Province%20Apothecary%20serum%20with%20oranges%20in%20the%20background.png)
Province Apothecary use Marsello for their customer loyalty program, integrating with Klaviyo for all their email marketing campaigns.
Read More![](https://www.marsello.com/hubfs/Mask%20group%20%2853%29.png)
We talked to Carlie Huss, Creative Specialist at Finnleys, about how they leverage customer loyalty data to bring back customers and drive revenue.
Read More![](https://www.marsello.com/hubfs/Bakers-Delight-Marsello-Success-Story.png)
Marsello works seamlessly between Bakers Delight’s channels (Bopple, Shopify, and Lightspeed). 95% of their marketing database participate in the loyalty...
Read More![BackButtonX](https://www.marsello.com/hubfs/back-button-x.png)
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![QuoteIcon](https://www.marsello.com/hubfs/quote-icon.png)
Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
![LegoBlackAndWhiteLogo](https://www.marsello.com/hubfs/lego-black-and-white-logoAsset%204.png)
Hayley Greenstein
LEGO® Certified Stores
![QuoteIcon](https://www.marsello.com/hubfs/quote-icon.png)
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
![FederationLogo](https://www.marsello.com/hubfs/Federation_Logo.png)
Luke Simonsen
Federation +
![QuoteIcon](https://www.marsello.com/hubfs/quote-icon.png)
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
![PinjarraBakeryLogoBlack](https://www.marsello.com/hubfs/pinjarra-bakery-logo-black.png)
Daniel Pantaleo
Pinjarra Bakery