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ABOUT US

Grow your business by growing your regulars.

With more and more customers shopping online and in-store, retailers need to be able to track customer behavior across all channels. But it's extraordinarily difficult for independent retailers to connect their in-store and online sales data.

 

Without this data link, retailers are left with a fragmented view of their customer data and miss valuable opportunities for targeted marketing and optimized sales.

 

We created Marsello to give you a way to track customer behavior across all channels. By integrating your loyalty program with your point-of-sale systems and online shopping platforms, you can capture data on customer purchases, preferences, and behavior.

 

Every sale, no matter where or how, can be linked to a unique customer profile to give you a complete view of your customers, no matter how they shop.

"Our mission is for every merchant in the world to have the smartest marketing possible."

- Brent Spicer, Co-Founder & CEO

Meet our founders

We are a diverse team of more than 50 talented individuals, each of us united in our mission of giving every merchant in the world access to the smartest marketing possible. Our team lives by bold values, and we're delighted to have helped more than 5000+ businesses run smarter marketing.

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Brent Spicer

Co-Founder & Chief Executive Officer

Matt Thomas

Matt Thomas

Co-Founder & Chief Technical Officer

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Brady Thomas

Co-Founder & Chief Product Officer

We've come a long way.

  • THE START

    We started in 2014, powering merchants’ rewards programs in New Zealand.

  • EXPANSION

    We started integrating with leading cloud Point-of-Sale and eCommerce providers as Collect and expanded into over 100 countries with a set of marketing tools for multi-channel merchants.

  • POWERFUL INTEGRATIONS

    We developed deeper integrations and premium features into our Beautiful Loyalty Programs and Abandoned Cart Recovery products.

  • A NEW NAME

    In 2018 we became Marsello. Marsello makes intelligent marketing accessible and easy for thousands of multi-channel merchants of all shapes and sizes, so they can reach their potential.

  • NOW

    In 2023, we focused in on what Marsello does best. Omnichannel customer loyalty for independent and mid-market merchants. With big things on the horizon, we're poised to bring merchants the best experience, and the best data.

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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery

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